General Provisions
1.1. This privacy policy governs the principles of collecting, processing, and storing personal data. Personal data is collected, processed, and stored by the data controller (hedda.ee, reg. code 16247990) (hereinafter referred to as the data controller).
1.2. The data subject, in the context of this privacy policy, is a customer or other natural person whose personal data the data controller processes.
1.3. A customer, in the context of this privacy policy, is anyone who purchases goods or services from the data controller’s website.
1.4. The data controller adheres to the principles of data processing as stipulated by legislation, including processing personal data lawfully, fairly, and securely. The data controller can confirm that personal data has been processed in accordance with the provisions of the law.
Collection, Processing, and Storage of Personal Data
2.1. The personal data collected, processed, and stored by the data controller is gathered electronically, primarily through the website and email.
2.2. By sharing their personal data, the data subject gives the data controller the right to collect, organize, use, and manage the personal data as defined in the privacy policy, which the data subject provides directly or indirectly when purchasing goods or services from the website.
2.3. The data subject is responsible for ensuring that the data provided is accurate, correct, and complete. Knowingly providing false information is considered a violation of the privacy policy. The data subject is obligated to promptly inform the data controller of any changes to the provided data.
2.4. The data controller is not liable for any damages caused to the data subject or third parties due to the provision of false information by the data subject.
Processing of Customer Personal Data
3.1. The data controller may process the following personal data of the data subject:
3.1.1. First and last name;
3.1.2. Phone number;
3.1.3. Email address;
3.1.4. Delivery address;
3.1.5. Bank account number;
3.1.6. Payment card details;
3.2. In addition to the above, the data controller has the right to collect data about the customer available in public registers.
3.3. The legal basis for processing personal data is Article 6(1)(a), (b), (c), and (f) of the General Data Protection Regulation (GDPR):
a) The data subject has given consent to the processing of their personal data for one or more specific purposes;
b) Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract;
c) Processing is necessary for compliance with a legal obligation to which the data controller is subject;
f) Processing is necessary for the purposes of the legitimate interests pursued by the data controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
3.4. Processing of personal data according to the purpose of processing:
3.4.1. Purpose of processing – security and safety
Maximum retention period for personal data – according to the deadlines specified in the law
3.4.2. Purpose of processing – order processing
Maximum retention period for personal data – 5 years.
3.4.3. Purpose of processing – ensuring the functioning of the e-shop services
Maximum retention period for personal data – 5 years.
3.4.4. Purpose of processing – customer management
Maximum retention period for personal data – 5 years.
3.4.5. Purpose of processing – financial activities, accounting
Maximum retention period for personal data – according to the deadlines specified in the law.
3.4.6. Purpose of processing – marketing
Maximum retention period for personal data – 5 years.
3.5. The data controller has the right to share customer personal data with third parties, such as authorized processors, accountants, transportation and courier companies, companies providing transfer services. The data controller is the responsible data controller for personal data. The data controller provides the necessary personal data for making payments to the authorized processor.
3.6. In processing and storing the data subject’s personal data, the data controller applies organizational and technical measures to ensure the protection of personal data against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.
3.7. The data controller retains the data subject’s data according to the purpose of processing, but no longer than 5 years.
Data Subject Rights
4.1. The data subject has the right to access their personal data and become acquainted with it.
4.2. The data subject has the right to receive information about the processing of their personal data.
4.3. The data subject has the right to supplement or correct inaccurate data.
4.4. If the data controller processes the data subject’s personal data based on the data subject’s consent, the data subject has the right to withdraw consent at any time.
4.5. To exercise their rights, the data subject can contact the e-shop customer support at info@hedda.ee.
4.6. The data subject has the right to lodge a complaint with the Data Protection Inspectorate to protect their rights.
Final Provisions
5.1. These data protection terms have been prepared in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), the Personal Data Protection Act of the Republic of Estonia, and the legislation of the Republic of Estonia and the European Union.
5.2. The data controller has the right to partially or completely amend these data protection terms by informing the data subjects of the changes via the website www.hedda.ee.